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L.E.K. provides expert consulting in the management of customer relationships: analyzing customer segmentation, developing effective loyalty programs, building customer service plans and maximizing sales organization effectiveness. These services give companies the tools and technologies they need to monitor customer behavior, satisfy their preferences, grow sales, increase retention and generate incremental revenue. We provide:
Design and implementation of loyalty programs targeted to different customer and market segments.
L.E.K. was hired to evaluate an airline's frequent flyer program ... more
Analysis of customer segments and the drivers of customer purchasing patterns and decisions, allowing clients to better manage customer relationships and refine their marketing strategies.
L.E.K. helped a provider of products and services to the healthcare industry... more
Development of front-line customer service programs based on benchmarking studies and comprehensive research and analysis on key drivers of customer behavior.
Having developed a new set of performance metrics that a client was preparing to implement, ... more
Assessment of required technical functionality, supported by evaluation and recommendation of new technology platforms and providers.
A publisher hired L.E.K. to develop an IT strategy ... more
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